The One Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding - by Blair Warren




my notes:


I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.

“Wait a minute. It must not be that ridiculous if it fooled me.”

The most magical things in life are the result of the correct application of most basic principles.

Strip away the jargon and intricacies of the material available, one is left with some very basic and powerful understandings.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

When we are afraid, it’s almost impossible to concentrate on anything else.

It’s a simple to confirm the suspicions of those who are desperate to believe them.

Can you imagine how much energy you will free up if you stop focusing on yourself and put your attention on other people? 

People rarely resist someone trying to meet their needs.

The duration of our relationships doesn’t compare to the depth of them. Depth is based on fulfillment of our deepest needs, not on the duration of dialog.

The time to focus on your own hopes, dreams, and desires is when you are alone.

Nietzsche said the message of most books can be reduced to a single paragraph without losing any value.

Clear away cumbersome techniques and strategies that separate more than persuade.

Henry Ward Beecher said, “All men are tempted. There is no man that lives that can’t be broken down, provided it is the right temptation put in the right spot.”

One of the most important abilities people must have, and know they have, is the ability to effectively discern reality. How can we survive in our world if we can’t understand it?

The need to be right overtakes our desire to be well thought of or treated well.

It’s through engagement and experience that we are changed. Those who engage us hold the keys to our hearts and minds, and from there, our actions. We do not see these people as manipulators. We see them as saviors.

Validate and fascinate  vs. Correct and convince.

To correct other people makes their current ways of thinking even more entrenched.

Fascinating others is one of the easiest things in the world, if you do it within a context of validation.


Within a context of correction, nothing we say will be convincing.