Champagne Program in a Beer Town

from "Get Better":

This is culture after all. It’s more than just listening to memorized songs.

You need to teach how to be a good audience member. Some people don’t care if they’re being rude, but most people don’t know. And the ones who already know will appreciate you for making their audience experience more enjoyable.

You get to teach everyone.

Remind the audience of the hard work the students have done and that they’re excited to share it.

Giving the audience things to listen for makes their listening purposeful. The concert is more enjoyable if everyone is learning and experiencing new things.

What if you could include the audience in some way for each concert you host? Curiosity and excitement do great things for attendance.