The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results - by Gary Keller with Jay Papasan

my notes:

Do you know what you need to do to turn things around?

Extraordinary results are directly determined by how narrow you can make your focus.

Success is sequential, not simultaneous.

No one is self-made.

Over time, myths and mistruths get thrown around so often they eventually feel familiar and start to sound like the truth.

Not everything matters equally, and success isn’t a game won by whoever does the most.

Achievers always work from a clear sense of priority.

A TO-DO LIST is simply the things you think you need to do; the first thing on your list is just the first thing you thought of.

Once you’ve figured out what actually matters, keep asking what matters most until there is only one thing left.

Multitasking is merely the opportunity to screw up more than one thing at a time.

Take on two things and your attention gets divided. Take on a third and something gets dropped.

It doesn’t matter how you divide it up, there is only so much brain capability at any one time.

Why would we ever tolerate multitasking when we’re doing our most important work?

Success is actually a short race—a sprint fueled by discipline just long enough for habit to kick in and take over.

You don’t need to be a disciplined person to be successful. Success is about doing the right thing, not about doing everything right.

When you do the right thing, it can liberate you from having to monitor everything.

Everyone accepts that limited resources must be managed, yet we fail to recognize that willpower is one of them.

What are your default settings?

We hear about balance so much we automatically assume it’s exactly what we should be seeking. It’s not.

Time on one thing makes time away from another. This makes balance impossible.

Magic never happens in the middle, it happens at the extremes.

Historically, we’ve done a remarkably poor job of estimating our limits.

None of us knows our limits.

How many times have you set out to do something that seemed like a real stretch at the time, only to discover it was much easier than you thought?

Life is a question and how we live it is the answer.

“What is the ONE Thing I can do / such that by doing it / everything else will be easier or unnecessary?”

All businesspeople want productivity and profit, but too many fail to realize that the best path to attaining them is through purpose-driven priority.

Be a maker in the morning and a manager in the afternoon.

Nothing is more futile than doing your best using an approach that can’t deliver results equal to your effort.

The OK Plateau: we reach a level of skill we deem to be acceptable and then simply switch off the learning.

You can either be the author of your life or the victim of it.

No one succeeds alone and no one fails alone. Pay attention to the people around you.