Win Bigly: Persuasion in a World Where Facts Don't Matter - by Scott Adams

my notes:

When I’m not useful, I like to stay out of the way.

When you identify as part of a group, your opinions tend to be biased toward the group consensus.

Sample the news on both sides, or you miss a lot of the context.

When you do someone a favor, it triggers in them an automatic reciprocity reflex.

The things you think about the most, and remember best, seem more important to you than other things.

Facts and reason don’t have much influence on our decisions, except for trivial things, such as putting gas in your car when you are running low. On all the important stuff, we are emotional creatures who make decisions first and rationalize them after the fact.

After three days, God told the fish to spit out Jonah, and it did. Miraculously, Jonah was none the worse for living in stomach acid without oxygen for three days.

I wasn’t perceiving reality to be different when I was high, I was causing it to be different.

Once you understand your experience of life is one interpretation of reality, you can’t go back to your old way of thinking.

Human minds didn’t evolve to understand reality. We didn’t need that capability.

When people have facts and reasons in their armory, they use them first. When they run out of rational arguments, they attack the messenger. That is the equivalent of throwing the gun at the monster after you run out of bullets.

Your brain takes the path of least resistance and instantly interprets your observations to fit your existing worldview. It’s just easier.

In the case of stage hypnosis, there is a magic trick involved on top of the hypnosis. The magic trick is that you assume the people onstage think the way you think. If you would be embarrassed doing what you see them doing, you assume they feel the same. The secret to the illusion is that the only people who will go onstage in that situation are the ones who know they won’t be bothered by the experience.

The first reaction of guilty people, usually, is to ask what evidence you have. They need to know what you know soothed can either double down on the lie or confess. Liars confess only if the evidence against them is airtight.

Take the higher ground to frame yourself as the wise adult in the room, it forces others to join you or be framed as the small thinkers.

When things go wrong, we blame the environment or bad luck, or we imagine it was a rare misfire by our common sense. When things turn out in our favor, we believe it is because we have common sense and it served us well. In both cases it is no more than rationalization after the fact.

What you say is important, but it’s never as important as what people think you’re thinking.

Simple explanations look more credible than complicated ones. Simplicity makes your ideas easy to understand, easy to remember, and easy to spread.

People care that you’re on their team more than they care why.

Fairness is an argument for idiots and children; it isn’t an objective quality of the universe.

Every large group includes some bad people.

Sometimes art needs an enemy.

(more tips from the book here.)